Blog

Are you in New York City May 21st through May 23rd? If so come check out some great media conferences where our CEO, Tom Wilde will be appearing at:

In my last blog post I talked about why RAMP is moving into the enterprise space. Today, I thought I would dive deeper into one of the use cases I outlined - Training. Many companies are starting to use more and more video based training for a number of reasons which include: saving company costs, the ability to scale easily and efficiently, keeps users engaged. I want to focus this post on what makes video based training so effective.

Our guest blogger is Dean Dieker, who participated in last weekend’s TVNext Hackathon. Dean works for Tapjoy as a software engineer and as a Teacher Mentor/Curriculum Architect at the Startup Institute, which RAMP proudly sponsors.

As you know, RAMP had the genuine pleasure of both sponsoring and participating in the 2013 TVnext Hackfest put on by Hill Holliday and Mashery right here in our hometown of Boston. The hack focused around using any available APIs to enhance a TV entertainment experience. With the proliferation of so called “second screen” (tables, phones) devices and time shifted TV viewing the idea of using APIs to build enhancing experiences around TV is a fascinating one.

In case you missed it, we sponsored the TVnext Summit yesterday at the ICA in Boston.  Hill Holiday assembled and produced the event, attracting an amazing cast of guest speakers to talk about the future of television.  Over the weekend, we also sponsored the TVnext Hackathon , which pulled together some amazing experiences in a very short amount of time. More on that in a subsequent post.

Netflix's Reed Hastings recently penned a Future of Television perspective as part of the company's recent earnings report.  Most interesting was his confidence in "television as apps" future, and it reminded me of an article I did on Business Insider a couple year's back.  At the time, I was calling it the televison "desktop", and as tablets, Smart TVs and next-gen tv "appliances" and consoles have come to market, its clear that the market is here.  

This is my first post to the RAMP blog, so I figured I’d start by introducing myself. My name is Josh Berkowitz and I’m the Product Manager here for Enterprise products. I’ll be posting here from time to time with information of what I’m seeing in the marketplace and information about RAMP’s offerings in the space. I thought I’d start off by talking about why RAMP is moving into the enterprise space.

NAB is always a good show for us. We've been doing the show now for six years; it's a greatopportunity to meet with lots of our customers and prospects and really keep track of the themes that are happening out in the industry in a very compressed, compact way.

Do you find media API’s exciting? Does the thrill of potentially pitching your app in front of media’s finest at Hill Holiday’s TVNext Summit on April 29th get your adrenaline kicking? If so, join the many developers, designers, product managers and innovators on April 27th and April 28th for the TVnext Hack presented by Hill Holiday in partnership with Mashery.

Hot off the press from NAB: photos of the RAMP limo that shuttles prospects and clients to and from the Aria Resort and Casino where we're hosting 1:1 briefings.  Topics covered during the briefings include the 2013 roadmap, second screen trends and capabilities, and the CVAA milestones and requirements.  Attendees get to avoid the heat and long walks on the strip and arrive in style!